Cognitive Bias We humans are stuck with this thing called cognitive bias. Because of the way our brains evolved, no matter how much we want to be rational and reasonable, we tend to jump to conclusions; make assumptions; judge others by the group to which they belong; change our memories; and give more weight to information that confirms, rather than challenges, our worldview. In other words, we’re full of isms and biases that our conscious mind may not even notice. This isn’t all bad, though. Cognitive biases make life easier. They speed up simple decision-making, make routine possible, and allow us respond to danger before we even realize there’s a…